Two Strikes, You're Out: The Importance of Testing

Bug

Did you know 84% of users report that they'll uninstall an app after two crashes?

Did you know that there are 32,000 new apps each month in the iOS and Play markets combined?

Increased competition and increasing complexity in app development mean testing is simultaneously more important and more difficult. This discussion will cover the importance of being proactive with regards to quality, from developing with testing in mind to implementing automated tests. It will also provide an overview of tools and services that can help with quality throughout an app's development and deployment.

Date: 
Monday, March 25, 2013 - 6:00pm

Make the Mobile Web Fast

Saturn V

Making your website fast leads to happy users, reduced operating costs, and even improved search ranking. Speed is especially important on the mobile web, where users want information quickly and network connections can be frustratingly slow.

At the next Mobile Portland meeting Joshua Marantz, Matthew Steele, and Ilya Grigorik will show us:

  • the latest mobile web optimization techniques and best practices;
  • how Google's PageSpeed Insights can help you identify performance problems;
  • how the SPDY protocol and PageSpeed tools such as mod_pagespeed and ngx_pagespeed can be used to make things faster;
  • Google's upcoming PageSpeed Service;

We hope to see you all Monday evening.

Date: 
Monday, February 25, 2013 - 6:00pm

Adventures in App Marketing

Screenshot of Inkstone Mobile’s Audiobooks HQ appIn our next meeting of Mobile Portland we will hear how Patrick Thompson bootstrapped Inkstone Mobile to:

  • nearly 4 million downloads on the app store in 3 years;
  • how he created 12 (soon 18) apps out of a single codebase;
  • how he got his apps featured in Engadget, Gizmodo, and Huffington Post;
  • how he got 200,000 downloads in 2 days (twice);
  • how he got Apple to feature his apps;

and how he thinks about marketing from an engineer's mindset to generate visibility for his apps.

This is a story of bootstrapping, of burning boats, of serendipity, of trial and error, of opportunity and loss, and of a developer developing a love for marketing.

About the Speaker

Patrick Thompson

Patrick Thompson, Founder and CEO, Inkstone Mobile

Patrick Thompson is Founder and CEO of Inkstone Mobile, developer of entertainment and productivity apps for iOS. Although a Bay Area native (and UCSC Banana Slug!) Patrick has a long history with Oregon startups.

Date: 
Monday, January 28, 2013 - 6:00pm
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