Adventures in App Marketing

Screenshot of Inkstone Mobile’s Audiobooks HQ appIn our next meeting of Mobile Portland we will hear how Patrick Thompson bootstrapped Inkstone Mobile to:

  • nearly 4 million downloads on the app store in 3 years;
  • how he created 12 (soon 18) apps out of a single codebase;
  • how he got his apps featured in Engadget, Gizmodo, and Huffington Post;
  • how he got 200,000 downloads in 2 days (twice);
  • how he got Apple to feature his apps;

and how he thinks about marketing from an engineer's mindset to generate visibility for his apps.

This is a story of bootstrapping, of burning boats, of serendipity, of trial and error, of opportunity and loss, and of a developer developing a love for marketing.

About the Speaker

Patrick Thompson

Patrick Thompson, Founder and CEO, Inkstone Mobile

Patrick Thompson is Founder and CEO of Inkstone Mobile, developer of entertainment and productivity apps for iOS. Although a Bay Area native (and UCSC Banana Slug!) Patrick has a long history with Oregon startups.

Monday, January 28, 2013 - 6:00pm

Amazon’s Appstore Opportunity

November’s meeting is on a different day and location than normal. Please update your calendar.

AmazonCome hear Aaron Rubenson, business leader for the Amazon Appstore for Android, discuss Amazon’s end-to-end value proposition for mobile application developers.

Since 2006, developers have been building applications to scale and minimizing costs using Amazon Web Services. With the launch of Kindle Fire and related services like Amazon In-App Purchasing, GameCircle, and Amazon Maps, Amazon now provides developers with a complete set of services for building, distributing, and monetizing their apps and games. Amazon unveiled Kindle Fire HD in September, and the $199 Kindle Fire HD 7” tablet is now the #1 bestselling product across Amazon worldwide.

Kindle Fire HD 7

Amazon’s large customer base and industry-leading e-commerce features like 1-Click purchasing, In-App Purchasing, and personalized recommendations are resulting in strong monetization for developers. And Amazon and Kindle Fire are reaching more customers than ever, with expansion of Kindle Fire and the Amazon Appstore to the E.U. and Japan.

Come learn how Amazon is shaking up the mobile space and what developers need to know to get started with Amazon.

About the Speaker

Aaron Rubenson

Aaron Rubenson, Director, Amazon Appstore for Android

As the business leader for the Amazon Appstore on Kindle Fire tablets and other Android devices, Aaron is responsible for strategy, business development, marketing, and business operations for the store. Kindle Fire and the Amazon Appstore enable developers to reach millions of Amazon customers– including millions of Kindle Fire owners - and the Amazon In-App Purchasing API and GameCircle API provide a powerful and simple means for developers to engage users and monetize their mobile apps.

Thanks to our Sponsors

Ziba Design MetroMile

Event sponsored by Ziba Design and MetroMile.

Ziba is an internationally recognized strategic design and innovation consultancy. We exist to design experiences users love. An experience is beautiful when it's meaningful and relevant to the user it was designed for. Ziba's multi-disciplinary staff represents 40+ fields of expertise and we are formerly divided into a set of integrated design practices: Industrial Design, Mechanical Engineering, Branding, Communication Design, Interaction Design, Environments Design, Service Design, Consumer Insights and Trends. We are at our best when we blend these disciplines and bring together different perspectives to deliver beautiful solutions to complex problems. Oh, and we're hiring UX designers too!

MetroMile, a new kind of car insurance that will reward people who drive less — launching soon in Portland!

Monday, November 12, 2012 - 6:00pm - 8:00pm

Update on Device Lab

Photo of devices in the device lab A quick update on the Mobile Portland device lab.

For those of you who were at the last Mobile Portland meeting or have been following along on the Mobile Portland Google Group, the key new developments are:

For those of you who weren’t at last month’s meeting, a lot has been going on in the last couple of months. I’ll hit the highlights below.

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