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Mobile technology will transform many aspects of society, but it isn’t a stretch to say that health and healthcare are where mobile may have the largest impact.
Already we’ve seen the impact of mobile technology in developing countries where it has been used to combat HIV/AIDs and to help pregnant women keep informed and provide personalized reminders based on their medical history.
In the United States, the mHealth movement is just beginning to take off and is already being projected to be a massive industry and changes everyone's lives.
- Mobile Patient Monitoring to Become $9.3 Billion Market By 2014
- Physician Mobile Phone Usage Growing Rapidly
- Stroke diagnosis using iPhone app extremely accurate study finds
- Study Shows Widespread Clinical Usage of Mobile Apps Becoming Greater Likelihood
Mobile technology may play a key role in tackling the toughest problems in our current healthcare system—regular preventative care and changing patient behavior.
And that’s why we’re so excited to have a esteemed panel of experts to talk about mHealth at Mobile Portland this month. We hope you can join us!
About the Speakers
Richard Lazar, CEO, Founder, DeltaPoint, Inc. — Moderator
Richard Lazar has spent the past 13 years running start-up companies, including roles as the CEO and Founder of Angel Oregon-winner DeltaPoint, Founder and President of AED Risk Insights and Co-Founder, President and CEO of Atrus, all investor-backed companies focused on the medical fields. He also served as Co-Founder, President and CEO of Fios, focused on the legal discovery market, and ran his own law practice for 13 years. Over the course of his career Richard has demonstrated versatility in successful roles including executive leader, angel/venture fundraiser, angel investor, market strategist, legal and public policy advisor, and White House, congressional, federal agency and state legislative public policy advocate. Richard has a BS in Public Affairs from the University of Oregon and a JD from Lewis & Clark Law School.
Jeff Brandt, Founder, Communication Software
Jeff Brandt is founder and chief software architect at Communication Software in Portland Oregon. An early pioneer of mobile Personal Health Records, Communication Software's mHealthBridge Cloud service has partnered with Microsoft HealthVault so it can securely share patient's health records with iOS and Android phones. He is also co-authoring a book on mHealth for the Health Information and Management System Society (HIMSS) publications. Jeff has a BS in Computer Science from the University of Oklahoma, a certificate in Medical Informatics from OHSU/AMIA and currently working on his Masters in Bio-Medical Informatics at the OHSU.
Sheetal Dube, Founder, AudioName
Sheetal Dube is a user experience consultant with more than fourteen years of experience. For the last five years, Sheetal has worked extensively with patients and clinicians to design products and services for Fortune 500 medical device and healthcare solution companies. She is especially sought for her ability to understand the behaviors and needs of people with chronic health conditions. Her recent work in the mobile space was showcased by one of her clients as an example of innovation within their company. Sheetal holds a Master’s Degree in Industrial Design from Indian Institute of Technology, Mumbai and has given presentations and webinars on user experience and mobile health.
Michael Coffin, President, Informed Publishing
Michael Coffin is president of Portland-based Informed® Publishing, a market-leading print and digital publisher for public safety and health professionals. Originally known for producing award-winning medical field guides, Informed's smart phone and tablet applications are now category leaders in iTunes, Android and Nook markets. Prior to joining Informed, Michael was CEO of streaming media pioneer Aerocast (acquired by Motorola in 2002) and formerly a senior officer of energy giant PG&E Corporation.
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Pick up most books about building web sites or products for mobile and you’ll hear a common refrain extolling you to pay attention to the mobile context. Usually this means paying attention to the fact that people using mobile phones are likely to be on the go, have limited attention, and slow Internet connections.
This may have been true in the past, but data suggests that this behavior is changing:
- 93% of smartphone owners use their smartphones while at home
- 62% of people use their mobile phone while watching television
- 69% use mobile while shopping
- 39% of smartphone owners use their devices in the bathroom
Data like this challenges our understanding of the mobile context. At this month’s Mobile Portland, we’ve assembled an all-star panel to tackle tough questions like:
- What is mobile context, really? What can we really infer about users’ intent from the fact that they're on a small screen?
- Is mobile really desktop lite? Is it a peer to, but separate from, desktop content/tools? Is it one web, or is that a pipe dream?
- How do we tackle building/designing for what seems to be becoming an infinite number of devices/screens? Buzz is all about future-facing, cutting edge devices (iPhone, Android, tablets)... what about older feature phones. Who are we designing for?
Please join us for this timely and certain to be lively discussion.
About Our Panelists
Josh is a designer specializing in mobile design strategy and user experience. He's author of the O'Reilly books Tapworthy: Designing Great iPhone Apps and Best iPhone Apps. Josh's outfit Global Moxie offers consulting services and workshops to help media companies, design agencies, and creative organizations build tapworthy mobile apps and effective websites.
Before the interwebs swallowed him up, Josh worked on a slew of national PBS programs at Boston's WGBH. He shared his three words of Russian with Mikhail Gorbachev, strolled the ranch with Nancy Reagan, hobnobbed with Rockefellers, and wrote trivia questions for a primetime game show. In 1996, he created the uberpopular "Couch-to-5K" (C25K) running program, which has helped millions of skeptical would-be exercisers take up jogging. (His motto is the same for fitness as it is for user experience: no pain, no pain.)
Daniel is the Web Evangelist for Opera's Japan office based in Tokyo. His previous work experience includes project management, IT training, web development, software development and system administration in both Japan and the UK, his home country.
After studying Japanese and Chinese at the University of Leeds, he grew more and more interested in the flourishing field of IT and the web, learning as much as he could by playing and experimenting with internet-related technologies.
His current work promoting web standards and cross-device web development at Opera fits in perfectly with his ideology of openness and equality across linguistic, social and socio-economic borders.
Photo by Patrick Lauke (flickr.com/redux)
Ty is a designer turned front end developer with a passion for making the mobile experience one people enjoy.
He is currently with the LDS Church in Salt Lake City. Former posts include Microsoft, Intel, Mayo Clinic, a few agencies and a startup or two. You can find him @tyhatch on the twitters.
Rachel is a designer, researcher and a recognized thought leader in the mobile user experience field. Currently she is a Senior Research Scientist at the Nokia Research Center in Palo Alto, California, where she focuses on the research and design of emergent and experimental mobile experiences. Prior to joining Nokia, Rachel was an experience design director at Adaptive Path, and a mobile researcher and strategist for Yahoo's mobile group.
Rachel received a Masters Degree in Design Planning from the Institute of Design in Chicago. She is the creative force behind the 90 Mobiles in 90 Days Project and her perspectives on mobile user experience has been featured in Interactions Magazine, BusinessWeek, Wired, and is currently writing a book entitled The Mobile Frontier: A Guide for Designing Mobile Experiences with Rosenfeld Media due out in late 2011.
Tim Kadlec is web developer living and working in northern Wisconsin with a propensity for efficient, standards-based front-end development. His diverse background working with small companies to large publishers and industrial corporations have allowed him to see how these standards can be effectively utilized for businesses of all sizes. His current interests include creating cross-platform mobile web applications and improving the state of performance optimization on the web.