Sign up to receive notices about our meetings.
Adventures in App Marketing
In our next meeting of Mobile Portland we will hear how Patrick Thompson bootstrapped Inkstone Mobile to:
- nearly 4 million downloads on the app store in 3 years;
- how he created 12 (soon 18) apps out of a single codebase;
- how he got his apps featured in Engadget, Gizmodo, and Huffington Post;
- how he got 200,000 downloads in 2 days (twice);
- how he got Apple to feature his apps;
and how he thinks about marketing from an engineer's mindset to generate visibility for his apps.
This is a story of bootstrapping, of burning boats, of serendipity, of trial and error, of opportunity and loss, and of a developer developing a love for marketing.
About the Speaker
Patrick Thompson, Founder and CEO, Inkstone Mobile
Patrick Thompson is Founder and CEO of Inkstone Mobile, developer of entertainment and productivity apps for iOS. Although a Bay Area native (and UCSC Banana Slug!) Patrick has a long history with Oregon startups.
He joined a pre-IPO Rogue Wave in 1994 as a software architect and served as Rogue Wave's Chief Architect before leaving to co-found and lead development for startup Pixio Corp. In 2004, Patrick sold Pixio to Planar and joined Planar to establish their internal software development group developing kiosk and digital signage networks.
In 2009, after helping Planar sell off his business unit, Patrick started Inkstone. Inkstone Mobile has 12 apps on the iTunes app store including the popular Audiobooks HQ, MegaReader, QuickReader, and eBook Search apps.